How to Use Your Phone System as an Effective Sales Tool
Providing your sales team with effective tools can be the greatest difference in converting leads into customers. Leveraging your phone system as a powerful tool will largely depend on the type of phone system you have. So here are a few questions you should consider when evaluating your current phone system:
- Does it integrate easily with your CRM?
- Will it track and record sales call data?
- Is it able to support rapid growth?
- Does it allow trainers to assist new salespeople?
- Can your sales team members take and receive business calls remotely without giving out their personal numbers?
If your phone system doesn’t answer these questions like you’d want it to, then you may consider investing in a new one. This doesn’t have to be expensive, and in fact you could get a better system for less with Hosted VoIP. But, if your phone system is up to the task, here are five steps to make it an effective sales tool:
#1. Utilize CRM Integrations
Connecting your phones to your CRM can provide you with valuable data to create training plans, track prospect behavior, and understand the conversion process. Knowledge is power and this information will help you to make more informed business decisions.
#2. Make Multiple Points of Contact
Create a sales strategy where you have multiple points of contact with potential clients. These leads often times will need some massaging and nurturing before they are ready to buy your product or service. Although email and texting can be more convenient, nothing can replace a direct conversation over the phone. Each touchpoint—whether that be an email, call, or meeting—has an important role in converting leads into customers.
#3. Provide Training Support
Phone systems that offer call monitoring features like whisper, spy, and barge, can help you provide immediate feedback as well as create an effective training plan for your team to improve. Sometimes, just knowing that an experienced team member is on the line coaching you through each conversation can be a motivational boost.
#4. Optimize Call Recordings and Analytics
Call analytics and call recordings can provide insight into peak hours, staffing needs, caller geography, and overall team performance. This information will give them valuable data to make strategic decisions on how to improve their team efforts. For example, it can help supervisors diagnose problems within their teams and make any needed adjustments.
#5. Eliminate Missed Sales Opportunities
A missed call is a missed sale. Special features like Find Me/Follow Me and ring groups ensure that won’t happen to you and your team. If you’re missing crucial calls, the Find Me/Follow Me feature can forward your business calls to your personal phone. Ring groups send calls to multiple people, increasing the odds of your team landing an important sale.
These are just a few tips on how to better use your phone system as an effective sales tool. Don’t sacrifice future success by settling for a system that doesn’t measure up. Your phones can also play a critical role in other business areas, like customer service and internal communications. We’ll discuss those in future blog posts.
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