For years now, you’ve been hearing that video marketing for small business is on the rise. Perhaps you’ve been ignoring this trend for a variety of reasons:
This was me. Personally, I don’t watch a lot of video. I hate myself on video, and I don’t have any fancy equipment or editing experience with video. So I’ve been ignoring it.
This is a mistake. Video trend keeps moving forward. Take a look at some of these statistics from smallbiztrends.com:
According to Cisco’s Visual Networking Index (PDF), by 2019, the global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic, and this doesn’t even include video exchanged through peer-to-peer (P2P). (Click to Tweet)
This data is backed by the increasing number of views video social networks are experiencing. During the 2015 Q3 call, Facebook founder and CEO Mark Zuckerberg announced the social network is generating 8 billion video views daily, and while Snapchat has 15 times fewer users, it generates almost as many video views at 7+ billion. (Click to Tweet)
It’s clear. Video isn’t going away; it’s only going to become more ubiquitous. The good news in all of this is that it’s also becoming more natural and organic. The combination of social media and video is giving companies more access to their customers. And mobile platforms are providing more access because of the flexibility they provide in capturing and streaming live events.
This means that your customers don’t need fancy, high-dollar productions. Let me restate that: your customers don’t want high-end productions.
What your customers want is a glimpse into who you are as a person, as a brand. They want the feeling of knowing you and being in relationship with you. —Ivana Taylor
This means that regardless of how you feel about video, there is a way to make it uniquely your own without spending a lot of time or money. So the biggest obstacle in using video today . . . is you.
Part of the reservations people hold towards video come from seeing video marketing and video advertising as synonymous. They’re actually quite different.
Here’s a simple explanation from The Difference Between Video Marketing and Video Advertising:
Video Marketing: The use of video as content in websites, landing pages, social media and email to inform, educate, and engage.
Video Advertising: Running video commercials online across all screens, and using advanced audience & geo-targeting to reach precise markets.
Video advertising gives you the potential to reach a huge audience that would be difficult to reach through traditional advertising channels. YouTube advertising has the potential to reach over 800 million visitors worldwide!
The key distinction is in the “intention” of the video. Video marketing is more content, education, information, and engagement focused. Video advertising focuses more on the more traditional brand building and call to action that we’re all familiar with. So with millennial eye-balls moving away from traditional television and over to social channels and on-demand video viewing, the use of video marketing and advertising to reach your ideal customer will only go up.
And while a lot of that content is cat videos and blooper reels, video marketing also presents a golden opportunity for your businesses to capitalize on the video marketing boom. Even if you know nothing about video, it’s not too late to get familiar with this strategy.
Feeling excited about the possibilities? Why Video Is Winning The Internet And Why Your Business Needs It has a list of wonderful pro tips for creating some DIY videos for your small business.
According to an Adcend2 survey cited in Is Video Content Right For You?, nearly 48% of companies stated that the most challenging obstacle to video marketing success was lack of a video strategy.
Here are a few tips from 62 Easy, Valuable Tips to Rock Your Video Content:
Don’t overcomplicate this part of the process. Just focus on your ideal customer. What’s important to them? Educate, entertain, and help your customer find the right solution to their problem.
Sooner or later, you will have to find a way to incorporate video into your marketing. Here’s a quick summary from 7 Tips to Leverage Videos for Your Small Business that will get you excited about what’s possible! Here are 5 of the 7 tips:
Check out this infographic featured on marketingprofs.com (made with and by Venngage). It offers you a long list of video ideas you might try while avoiding four or five-figure expenditures.
Don’t let all of these stats and ideas overwhelm you. Take a look at all of the info provided here, then choose one idea you’d like to try. Maybe you want to do an interview with someone. Or maybe you want to ask for a customer testimonial. It doesn’t matter. Just do one thing today, and do another thing tomorrow. Take one step at a time and before you know it—you’ll be a video star.
This article is by Ivana Taylor from diymarketers.com.