Generally, companies have their trade show timeline mapped out like a well-oiled machine. And generally, this machine follows a meticulous six month plan.
6 months out: Overview and analyze shows from previous years and set new goals. What worked well? What could be better?
5 months out: Determine your budget, and based on your goals select shows and booth spaces you think would best fulfill those objectives.
4 months out: Evaluate your current booth and technology, and if looking for a change, reach out to some different companies about construction.
3 months out: Choose your booth staff based on past leads retrieved. Who would be the best men or women for the job? Also, brainstorm promotions.
2 months out: Finalize your plans. Order show services, choose your exhibit builder, purchase promo items and uniforms, and arrange travel.
1 month out: Start your promotion campaign, look over the exhibitor service brochure for any additional purchases, and ship all swag and exhibit.
1 week out: Prepare your post-show lead fulfillment campaign and double-check that your exhibit will be there when you are.
For more details on the six month timeline, check out our ebook!
Now let’s say you don’t have six months to plan your show. Let’s say you just heard about a show through the grapevine and decided that your company HAS to be there for a variety of reasons, and the show is in…
Don’t panic. It can definitely be done.
First things first:
And that’s it. Head on out and try not to bring upon yourself a stress-induced migraine.
Can you think of any other steps you or your company would take in preparing for a last-minute show? Have a good time crunch trade show story? We’d love to read them in the comments below.
GaETC – November 5-7
We’ll be at booth 328 at this Atlanta party. Look for our green and blue banners!
OSBA – November 9-12
Jive wants to see you at booth 1209 in Columbus, Ohio! Stop by and grab some Jive swag while you’re there.
HECC – November 12-14
In Indianapolis, Jive will be sharing booth 69 with TigerFish, so keep your eyes peeled and come say hi!
NCLGISA – November 12-14
BridgeTek will be joining Jive for this show in Pinehurst, NC in booth 39! Don’t miss it!
CETPA – November 18-21
One of Jive’s biggest shows yet! Visit booth 309 at the Sacramento Convention Center and grab some swag and enter your name to win one of five giveaways!
NMTIE – November 12-14
What brings Jive to New Mexico? NMTIE of course! Stop by booth 37 for some treats (and possibly post-Halloween tricks).