There are simple marketing strategies that any small business owner can implement. One of the most effective is the free printed promotional materials.
How do you get a 1-800 number? Good question! This article tells you how toll-free numbers work, the benefits, and how to purchase a toll-free number.
With the increase in communications channels connecting businesses and customers, it isn’t hard to find cringeworthy examples of business communication fails. Here are a few examples of various business communications channels (email, social media, and branding/PR) and how they can go very, very wrong.
If you’re managing remote employees, skip to the head of the class by learning from these experts. Here are 28 tips to effectively manage remote workers!
Whether you’re new to trade shows or a seasoned veteran, here’s a timeline to help start and/or refine your preparation. By following this timeline, you will put your best exhibit forward at the next professional trade show.
The most venerable 2 x 2 strategy tool is the Product-Market matrix. Conceived in 1965 by Igor Ansoff it defines four archetypal growth strategies, ones that define the broad categories of options available to firms. It looks like this, and asks the question: “Should you expand by focusing on new markets or new products?”
Have you worked from home? If you haven’t, there’s a good chance you will in the future. So whether you currently work remotely, or plan on taking advantage of future opportunities to do so, we recommend developing these characteristics.
Conferences are a great way to grow your small business. But how do you make conference attendance effective? Here are the best conference tips to help grow your small business.
What marketing challenges face small businesses today? Good question. Here are five pressing problems and solutions in small business marketing.
There’s an analytics tool for every business in my list. Whether you have a big budget or no budget, you have no excuse for not tracking your metrics and analytics! So get to work. Data awaits!