Making your customers wait in a call queue is never ideal. It can be made less painful, however, and perhaps even enjoyable, depending on the music you’ve provided them. Alternately, you may want to upload a creative message that provides your customers with a positive branding experience. Give them reason to form a more favorable opinion of your company’s personality…or of a featured product or service.
Don’t squander an opportunity to create positive brand impressions with your customers! Hold time is precious time in which you have the attention of your customers, so give them a customized experience that leaves a positive impression.