Hickory Farms has been a leading provider of specialty foods and holiday food gifts since 1951. The company’s award-winning signature products, complete with eco-friendly gift boxes, are available online, in catalogs, at leading supermarkets year round, and in shopping malls throughout the Christmas holiday.
Hickory Farms really latched onto Jive’s custom schedule features. With them, the company created auto attendants designed specifically for the holiday rush. The attendant allowed Hickory Farms to route calls based on needs, with orders going to the appropriate employees, while callers with frequently asked questions could be routed to customized messages with information about catalog offerings or hours of operation.