MyFitnessPal is a smartphone app used to track exercise and diet. The app currently has 80 million users and topped the list of dieting programs In Consumer Reports.
As the creators of a popular smartphone app, the last thing MyFitnessPal wanted was to worry about their own phone system. They wanted to devote all their energies to improving their app, not configuring their phones. Jive gave them the freedom to do so, providing MyFitnessPal with a hosted system that required little management on the customer’s end, allowing the company to focus on developing their app.