Jive Life

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The Marketeers & Passport to Provo City

The Utah Valley area is a growing, exciting place to be. There’s always something novel to get caught up in–concerts, hiking, camping, theatre, museums, and unique days like Passport to Provo. A few weeks ago, some of the Jive marketing team (affectionately known as Marketeers) participated in Provo City’s attempt to break a world record.

Bears (Polar) in Glasgow Zoo, Glasgow, Scotland / Rex Nan Kivell

Don’t Underestimate the Power of a Challenge

It’s hard to escape at least some exposure to the phenomenon that is sweeping the world one ice-filled bucket at a time. The ALS Ice Bucket Challenge has taken over a substantial piece of real estate in social media, news outlets, and late night talk shows. At this rate, it’s likely that every publicly recognizable figure will participate—if they haven’t already—in this challenge before we hit Labor Day.