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Jive Blog


What Trade Show Exhibitors can Learn from Santa

The holidays are officially upon us. The stockings are hung by the chimney with care, and sugar-plums (aka iPads and Wii games) are dancing in children’s heads. And beyond thinking about family coming into town, or all the gifts you still haven’t crossed off your list, I’m sure you’re still working up to those early 2016 trade shows. So, in the spirit of the season, we’d like to present eight lessons for preparing for a trade show from the jolly North Pole-dwelling man himself. Dress the part. Santa is representing himself as a brand, and thus must dress the part. […]